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Products & Services
Comprehensive Solution
The Introduction of Xiangrui Brand Consultancy
Xiangrui Brand Consultancy is a wholly-owned subsidiary of ORG, providing customers with completed industrial chain of brand services and one-stop solutions for customers' brand issues. It is committed that all the team members are from international or domestic first-class brand consulting and design companies. People in director-level roles have rich operational experience in complex large projects. Brand strategy, LOGO, VI design, differentiated packaging design, exhibition display, material design, website APP design, video shooting, public relations activities & digital media operations, systematization and internationalization of logical thinking, all are to ensure the accomplishments are as excellent as planned, i.e. what you see is what you get.
Our Value Is In The Systematic Brand Solutions
Define Brands
Brand Research
Brand Diagnosis
Benchmarking and Competitive Research
Brand Strategy / Corporate Culture
Brand Positioning
Brand Slogan
Core Values
Brand Architecture
Company Culture
Marketing Strategy
Brand Performance
Basic Performance
Brand Naming
Brand Logo
Brand VI System
Mascot Design
Brand Landing Performance
Packaging Image Design
Space Design
Brand Communication
Digital Management / Distribution
Event Planning
Website Platform and Dissemination
Mobile Product Construction
Digital Media Operations
Promotional Videos, Video Shooting
Integrated Communication
Brand Integrated Marketing Communication
Advertising Planning and Creativity
Promotional Brand Advertising Materials
Brand is not everything, but without brand and differentiated innovation, we can do nothing
Brand is the external image, the public reputation, and the key to attracting the audience. It is a trust relationship building upon common recognition and value identification, and it brings with expectations of commercial values.
One-Stop Brand Services, professional cases
  • "Xiao Lan" Relaxation Drink
    Pioneering China's first relaxation-focused drink, this sloth-branded beverage targets young urban professionals seeking stress relief in their fast-paced lives.
  • "Divine Cuisine" Ready-to-Cook Meals
    Divine Cuisine' ready-to-cook meals celebrate classical Chinese mythology, delivering master-chef quality. The traditional food vessel packaging conveys ancient blessings while preserving China's millennial culinary heritage.
  • "Visual Star" Blueberry Anthocyanin powder
    The 7-day Children's Blueberry Anthocyanin Powder featuring playful illustrations of seven animals known for exceptional vision. The eco-friendly, biodegradable box doubles as a storage container.
  • "Runtian Cui" Mineral Water
    Featuring a kingfisher as its eco-friendly emblem, the design symbolizes nature's nurturing power, expressing the brand's commitment to environmental responsibility and reverence for nature.
  • Xiangyuan Keemun Black Tea
    This exceptional Gongfu tea, favored by Queen Elizabeth II since 1986 and cherished by the Royal Family, earned the title Queen of Black Teas—a testament to Qimen's noble heritage.
  • ifSENS Plant Essential Oil
    IfSENS essential oils preserve plants' pure essence through innovative design: a textile-inspired label that functions as a scent card, oil drops that create portable fragrance diffusion, and cotton components for extended scent retention.
  • "Zhongcha Sea Dyke Premium Tea" Collection
    Drawing from Fujian Tulou architecture, this design integrates Chinese tea and ceramic traditions with modern functionality: anti-slip twist caps, sealing rings, lightweight moisture-proof materials, and easy-tear films, balancing cultural authenticity wi
  • "Panda" Oriental Cheese Sticks
    Through distinctive positioning and engaging storytelling, the 'Loving Panda' helped the brand transform from a regional dairy leader into a national player in the children's cheese market, achieving breakthrough success from market entry to category lead
  • "War Horse" Energy Beverage
    A powerful energy drink brand symbolized by an armored stallion. The geometric design combines strength and simplicity, creating an energetic visual identity that represents power and unlimited potential.
  • Gu Wei Qing Logo
    Drawing inspiration from the traditional patterns of the Yao ethnic minority, the logo interweaves delicate botanical elements to create a rhythmic visual composition. The layered patterns evoke both the enduring spirit of cultural heritage and the harmon
  • "Xiao Lan" Relaxation Drink
    Pioneering China's first relaxation-focused drink, this sloth-branded beverage targets young urban professionals seeking stress relief in their fast-paced lives.
  • "Divine Cuisine" Ready-to-Cook Meals
    Divine Cuisine' ready-to-cook meals celebrate classical Chinese mythology, delivering master-chef quality. The traditional food vessel packaging conveys ancient blessings while preserving China's millennial culinary heritage.
  • "Visual Star" Blueberry Anthocyanin powder
    The 7-day Children's Blueberry Anthocyanin Powder featuring playful illustrations of seven animals known for exceptional vision. The eco-friendly, biodegradable box doubles as a storage container.
  • ifSENS Plant Essential Oil
    IfSENS essential oils preserve plants' pure essence through innovative design: a textile-inspired label that functions as a scent card, oil drops that create portable fragrance diffusion, and cotton components for extended scent retention.
  • "Zhongcha Sea Dyke Premium Tea" Collection
    Drawing from Fujian Tulou architecture, this design integrates Chinese tea and ceramic traditions with modern functionality: anti-slip twist caps, sealing rings, lightweight moisture-proof materials, and easy-tear films, balancing cultural authenticity wi
  • "War Horse" Energy Beverage
    A powerful energy drink brand symbolized by an armored stallion. The geometric design combines strength and simplicity, creating an energetic visual identity that represents power and unlimited potential.
  • MUMGO Logo Design
    Including the fashion leather goods, clothing brands, design, selection, sales. For the design extension of leather goods and storefronts, it has offered a brand logo design .
  • The monkey Logo Design
    It is the emerging brands in the food and beverage industry, and the main products are juice, canned foods, dried fruit. It has offered the design for the logo, mascot and serial packaging design.
  • Guanwai Zhentian LOGO Design
    Offering the naming, logo design, packaging design, material design, printing, keying, filling. The vigorous and thick font highlights the fertile soil of the Northeast.
  • Yuanben Shanliang Light Nourishing Dessert Series
    This brand elevation introduces distinctive product naming and humanized brand expression to communicate core values. Premium laminated steel bowls enhance the perception of quality, while the design language masterfully bridges classical Chinese aestheti
  • Xiaochu Juice with Large Fruit Pulp
    Xiaochu's design weaves traditional Chinese carpet patterns with rustic fence motifs in an artisanal woodcut style. The centerpiece portrays a cheerful harvester among Tianshan tomatoes, creating a poetic scene with folkloric charm.
  • "Xiao Lan" Relaxation Drink
    Pioneering China's first relaxation-focused drink, this sloth-branded beverage targets young urban professionals seeking stress relief in their fast-paced lives.
  • "Divine Cuisine" Ready-to-Cook Meals
    Divine Cuisine' ready-to-cook meals celebrate classical Chinese mythology, delivering master-chef quality. The traditional food vessel packaging conveys ancient blessings while preserving China's millennial culinary heritage.
  • "Visual Star" Blueberry Anthocyanin powder
    The 7-day Children's Blueberry Anthocyanin Powder featuring playful illustrations of seven animals known for exceptional vision. The eco-friendly, biodegradable box doubles as a storage container.
  • "Runtian Cui" Mineral Water
    Featuring a kingfisher as its eco-friendly emblem, the design symbolizes nature's nurturing power, expressing the brand's commitment to environmental responsibility and reverence for nature.
  • Xiangyuan Keemun Black Tea
    This exceptional Gongfu tea, favored by Queen Elizabeth II since 1986 and cherished by the Royal Family, earned the title Queen of Black Teas—a testament to Qimen's noble heritage.
  • ifSENS Plant Essential Oil
    IfSENS essential oils preserve plants' pure essence through innovative design: a textile-inspired label that functions as a scent card, oil drops that create portable fragrance diffusion, and cotton components for extended scent retention.
  • "Zhongcha Sea Dyke Premium Tea" Collection
    Drawing from Fujian Tulou architecture, this design integrates Chinese tea and ceramic traditions with modern functionality: anti-slip twist caps, sealing rings, lightweight moisture-proof materials, and easy-tear films, balancing cultural authenticity wi
  • "Panda" Oriental Cheese Sticks
    Through distinctive positioning and engaging storytelling, the 'Loving Panda' helped the brand transform from a regional dairy leader into a national player in the children's cheese market, achieving breakthrough success from market entry to category lead
  • "War Horse" Energy Beverage
    A powerful energy drink brand symbolized by an armored stallion. The geometric design combines strength and simplicity, creating an energetic visual identity that represents power and unlimited potential.
  • Iceman Juice CP Series Design
    Small cup of 288ml, with the theme of a festive wedding, the market of wedding catering. A heart shape is formed with the red and yellow cans putting together, highlighting the theme.
  • Suhe Fruit Can Packaging Design
    Applying the can design of the coated iron and two-piece can, we offered the design of the differentiated packaging of the juice series and the canned series. At this time, the type of coated iron bowl added sour milk can star beverage packaging design su
  • Packaging Design of Super Horse Sour Milk Star Beverage
    The can body with blue color accords with the brand color of Zhongyun Group, with the vigorous font design, and the lightning and medium-gloss logo shading, which highlights the sense of energy and group brand
  • Wuchang Rice Packaging Design
    Gold and silver waist drum cans are the good choice for rice customers. The illustration design of tribute rice as the main body, matching with the printing of two colors of alloy silver, it instantly improves the packaging quality.
  • Tongyi Ruyin Series Packaging Design
    Offered the packaging design for Tongyi Ruyin Series including pears, pomelo, honey lemon, etc., it concentrates on design style to details, to ensure excellent outcome.
  • Suhe Yellow Peach Packaging Design
    Suhe juice drink gourd cans, we offered the differentiated package design of juice series and canned series for Suhe. Differentiated can type customization and packaging layout are applied.
  • O.R.G Official Website Design
  • Super Horse Material Design
    Offered the brand design, packaging design, dissemination material design, and can filling services for the Zhongyun Group.
  • Single Page and Other Material Design Services
    Aiming at the requirements of the customers, it offered the material design services and the designs of the single page, poster, stack, H5.
  • Material Design Such As Guihetang Gift Box
    Offered the design of packaging, gift boxes and promotional materials for Guihetang, from brand to product to publicity materials, unified the image, and create the brand synergy.
  • Packaging Gift Box Design
    The dried fruit New Year festive gift box is designed from the aspects of craftsmanship, design, pattern, opening method, illustration, etc., and is customized for the different types of cans.
  • Packaging Gift Box Design
    Offered sets of design of gift box, from the process, design, pattern, opening method, illustration, etc., to offer the innovative design of the exclusive customization of the different types of cans.
  • Differentiation Series Can Magazine Advertising Design
    Designed for main vision and packaging design and continuous material design for differentiated series of cans (H5, single page, magazine page, roll up, poster, etc.)
  • "Runtian Cui" Mineral Water
    Featuring a kingfisher as its eco-friendly emblem, the design symbolizes nature's nurturing power, expressing the brand's commitment to environmental responsibility and reverence for nature.
  • Xiangyuan Keemun Black Tea
    This exceptional Gongfu tea, favored by Queen Elizabeth II since 1986 and cherished by the Royal Family, earned the title Queen of Black Teas—a testament to Qimen's noble heritage.
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